http://ojs.ijpssr.org.pk/index.php/ijpssr/issue/feed International Journal of Politics & Social Sciences Review (IJPSSR) 2025-07-04T14:07:36+00:00 Dr. Arif Hussain ijpssrjournal@gmail.com Open Journal Systems <p><a href="https://portal.issn.org/api/search?search[]=MUST=default=International+Journal+of+Politics+%26+Social+Sciences+Review&amp;search_id=24892124"><strong>ISSN 2959-6467 (Online) :: ISSN 2959-6459 (Print) :: ISSN 2959-6459 (ISSN-L)</strong></a></p> <p><strong><em>International Journal of Politics &amp; Social Sciences Review (IJPSSR)</em></strong> is a peer-reviewed &amp; multi-disciplinary online open access journal, which provides the best platform for researchers and scholars all over the world to share the latest findings. Authors are encouraged to submit complete, unpublished, original and innovative works in all social science fields. 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Authors are encouraged to submit your papers through Open Journal System (OJS) or send to us via this email <strong><span style="color: #0000ff;">ijpssrjournal@gmail.com</span></strong> directly according to the submission guidelines.</p> http://ojs.ijpssr.org.pk/index.php/ijpssr/article/view/172 Impacts of 9/11 on the Foreign Policy of Pakistan 2025-06-18T17:18:01+00:00 Maaz Ullah mazzkhanh789@gmail.com Muhammad Sultan muhmmadsultan2030@gmail.com Asad Ullah asadjan2878@gmail.com Asad Ullah sagarasad97@gmail.com <p><em>This study aims at describing and analysing the impacts of 9/11 incident on Pakistan Foreign Policy that occurred in USA. Pakistan from its very inception always inclined towards the super powers especially USA for its security challenges. The USA has a strong influence on the foreign policy of Pakistan. The incident of 9/11 affected Pakistan severely and Pakistan revised its foreign policy objectives as advised by the USA. The country went against Taliban in the favor of USA despite the fact that it was among those countries who recognized the Taliban government in Afghanistan. Pakistan became a frontline state due to USA pressure in the war against terrorism. This shift in the foreign policy of Pakistan provided short-term benefits but had heinous impacts on the overall foreign policy of Pakistan. The posing capacity of the right to self-determination on Kashmir declined due to the hatred created by media against terrorism. The presence of terrorists on Pak-Afghan border created concerns at international level that they might reach and take the nukes of Pakistan. Due to the presence of USA in Afghanistan, the sovereignty of Pakistan compromised due to drone attacks on the territory of Pakistan. In spite, the fact that Pakistan was a major non-NATO ally but the USA and India blamed Pakistan for supporting Taliban, so the international status of Pakistan declined. In view of all these developments, this study summarized that 9/11 incident weakened Pakistan at every level especially at international for which Pakistan’s government struggled hard to recreate a better position in the comity of nations. This study uses qualitative research design and analyzes the impacts of 9/11 incident on the foreign policy of Pakistan.</em></p> 2025-07-01T00:00:00+00:00 Copyright (c) 2025 Maaz Ullah, Muhammad Sultan, Asad Ullah, Asad Ullah http://ojs.ijpssr.org.pk/index.php/ijpssr/article/view/176 The Study of Customer Relationship Management (CRM) Systems and Their Impact on Organizational Performance 2025-07-04T14:07:36+00:00 Ahmadullah Esmat ahmadullah_esmat@yahoo.com <p><em>Customer Relationship Management (CRM) systems are among the essential tools for organizations aiming to improve organizational performance, maintain competitiveness in business environments, identify critical success factors, and adapt to today’s dynamic conditions. CRM systems are designed to simplify and manage interactions with current and potential customers by providing information about customer behavior, enabling organizations to tailor their products and services according to market needs.</em></p> <p><em>Customer loyalty is an important driver for long-term business success. Maintaining loyalty in a competitive market, where customers have multiple options, has become increasingly challenging. To achieve their goals, organizations consider strategies such as personalized marketing, loyalty programs, and Customer Relationship Management (CRM) systems. </em></p> <p><em>As competition to attract customers intensifies, CRM is recognized as a key factor for operational efficiency, customer satisfaction, marketing effectiveness, sales efficiency, and customer retention, ultimately leading to commercial success in organizations and enterprises. Achieving these goals requires investment in employee training and engagement, initiative leadership, change management, and leveraging technology to enhance CRM capabilities and emerging technologies.</em></p> 2025-07-08T00:00:00+00:00 Copyright (c) 2025 Ahmadullah Esmat