The Influence of Horizontal Coopetition in Generic Advertising on the Profitability of Micro and Small Enterprises: A Case of Arusha Handicraft Industry. International Journal of Politics & Social Sciences Review (IJPSSR), [S. l.], v. 1, n. I, p. 1–14, 2022. Disponível em: https://ojs.ijpssr.org.pk/index.php/ijpssr/article/view/5. Acesso em: 20 jan. 2026.