Twazihirwa Tunzo Mnzava, Dr. Gwahula Raphael, and Dr. Hawa Uiso. 2022. “The Influence of Horizontal Coopetition in Generic Advertising on the Profitability of Micro and Small Enterprises: A Case of Arusha Handicraft Industry”. International Journal of Politics & Social Sciences Review (IJPSSR) 1 (I):1-14. https://ojs.ijpssr.org.pk/index.php/ijpssr/article/view/5.