Twazihirwa Tunzo Mnzava, Dr. Gwahula Raphael and Dr. Hawa Uiso (2022) “The Influence of Horizontal Coopetition in Generic Advertising on the Profitability of Micro and Small Enterprises: A Case of Arusha Handicraft Industry”, International Journal of Politics & Social Sciences Review (IJPSSR), 1(I), pp. 1–14. Available at: https://ojs.ijpssr.org.pk/index.php/ijpssr/article/view/5 (Accessed: 23 November 2024).