[1]
“The Influence of Horizontal Coopetition in Generic Advertising on the Profitability of Micro and Small Enterprises: A Case of Arusha Handicraft Industry”, IJPSSR, vol. 1, no. I, pp. 1–14, Dec. 2022, Accessed: Sep. 17, 2025. [Online]. Available: https://ojs.ijpssr.org.pk/index.php/ijpssr/article/view/5