Survey Research: Descriptive and Analytical Power, Types and Usages

Authors

  • Muhammad Ahmad Sheikh Assistant Professor, School of Creative Arts, University of Lahore
  • Dr. Faiza Bajwa Lecturer, Center for Media and Communication Studies, University of Gujrat, Pakistan.
  • Muhammad Jawed Aslam Associate Professor, UMT, Lahore
  • Basim Mir Assistant Professor, School of Creative Arts, University of Lahore

Keywords:

Survey Methods, Quantitative Research, Qualitative Research, Questionnaire, Data Collection, Scale

Abstract

In the big horizon of academic research survey methods serve as the foundation for producing trustworthy and dependable information. The paper investigates into the various methodologies employed in research, elucidating their fundamental principles, applications, and implications. By critically examining qualitative, quantitative, and mixed methods approaches along with to provide a comprehensive understanding of how researchers design studies, collect data, and analyze results in a meaningful manner. Besides, this article concentrate on survey research as one of the most popular amongst academic circle, research scholars and organization method of conducting research so that the reader can critically assess the appropriateness of the results drawn from survey research studies.

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Published

05-11-2024

How to Cite

Muhammad Ahmad Sheikh, Dr. Faiza Bajwa, Muhammad Jawed Aslam, & Basim Mir. (2024). Survey Research: Descriptive and Analytical Power, Types and Usages. International Journal of Politics & Social Sciences Review (IJPSSR), 3(III), 231–239. Retrieved from http://ojs.ijpssr.org.pk/index.php/ijpssr/article/view/66