Trends of Brand Advertisement on Instagram and its Consequences on Consumer Behavior

Abstract

Instagram provides valuable insights into various product offerings, effectively enhancing consumer attraction. Many organizations now maintain official pages and groups on Instagram to engage with their customers. This platform facilitates easy access to companies, allowing consumers to share their ideas, opinions, and feedback. The purpose of this study is to examine the Trends of Brand Advertisement on Instagram and its Consequences on Consumer Behavior. Utilizing a quantitative approach, the researcher surveyed 300 respondents to understand their reactions to Instagram advertisements. Data was collected through a questionnaire-based online survey for analysis. The findings indicate that Instagram advertisements raise awareness about the latest trends and provide detailed product information. Respondents often follow the official Instagram pages of their favorite brands. The study also reveals that many respondents perceive online purchases to be more cost-effective than in-store purchases. Furthermore, social media advertisements significantly influence consumer buying preferences. However, a small segment of consumers expressed concerns about online shopping.